How It Works

This is what runs
while you focus on
everything else.

8 funnel stages. 52 automations. Your only job: review the weekly digest and approve the high-stakes decisions. That's roughly 2 hours a month.

8 Funnel stages
52 Automations
~2h per month
01 Prospect
02 Outreach
03 Nurture
04 Qualify
05 Pipeline
06 Close
07 Onboard
08 Retain

Your role as a client

You're the captain, not the crew. YourSalesMachine handles all 52 automations across every funnel stage. Your job is to:

  • Review the weekly Friday digest — pipeline, closed deals, anomalies
  • Approve high-stakes actions — large proposals, sensitive outreach
  • Attend a monthly strategy call — calibrate ICP, offers, messaging

Total time commitment: ~2 hours per month.

Prospecting

Finding your next best customers — automatically

YourSalesMachine continuously scans intent data, hiring signals, job postings, and firmographic databases to build a live list of ICP-fit companies most likely to buy right now. Every prospect is enriched via Apollo and Clay before entering any sequence.

No more list-building. No more manual research. You wake up every Monday to a fresh batch of scored, enriched prospects ready for outreach.

🔍 ICP identification
📡 Intent signal monitoring
🔬 Apollo/Clay enrichment
🏆 ICP scoring A–D
👁️ Website visitor de-anonymisation
Outreach

Personalised multi-channel sequences at scale

A-tier prospects enter a personalised multi-step outreach sequence combining cold email and LinkedIn touchpoints. Every message is written by AI, informed by the prospect's company context, role, and recent signals — not generic templates.

Sequences are monitored in real time. Replies trigger automatic routing. Non-responders are handed to the nurture track. Re-engagement campaigns fire automatically after a calibrated cooling period.

✉️ Cold email sequences
💼 LinkedIn outreach
🔄 Multi-step follow-ups
♻️ Re-engagement logic
📊 Reply monitoring
Nurturing

Keeping leads warm until they're ready to buy

Most leads aren't ready on first contact. The nurture track maintains contact with educational content — newsletters, drip campaigns, LinkedIn posts — mapped to the prospect's awareness level and buying stage.

The moment a nurtured lead shows a buying signal (visits your pricing page, opens three emails in a week, downloads a guide), they're automatically escalated back to the active outreach track.

💧 Drip campaigns
📰 Newsletter sequences
🔔 Buying signal detection
📝 LinkedIn content
⚡ Automatic re-escalation
Qualification

Only the best-fit leads reach your pipeline

Before any lead becomes a pipeline deal, it passes through a multi-dimensional qualification layer. Firmographic fit, engagement depth, intent signals, and BANT indicators are combined into a single qualification score.

Leads that don't qualify are routed to the right recycling pool with a re-entry date. No lead is thrown away — just correctly timed.

📈 Dynamic lead scoring
🎯 ICP fit classification
🚦 MQL → SQL handoff
🗂️ Disqualification routing
📋 SDR assignment
Pipeline

Every deal gets the right push at the right moment

Once a deal is in the pipeline, the system watches every signal: email opens, page visits, stakeholder activity, and time in stage. Next-best-action recommendations surface automatically, and deals that stall trigger an alert before they go cold.

Multi-threading logic identifies additional stakeholders within the account and initiates parallel outreach to improve deal probability and reduce single-point-of-failure risk.

⚡ Deal progression engine
🎯 Next-best-action
🎲 Win probability scoring
👥 Multi-threading
🚨 Stall detection
Closing

Proposals that close, follow-ups that don't annoy

When a deal reaches proposal stage, YourSalesMachine generates a personalised proposal using a proven template system — tailored to the prospect's pain points, company size, and discussed outcomes. You review and approve before it goes out.

After the proposal is sent, intelligent follow-up sequences continue — spaced appropriately, varying in approach — until a decision is made. Win/loss outcomes are logged and fed back into the model.

📄 AI proposal generation
✅ Human approval flow
🔄 Post-proposal follow-ups
📊 Win/loss logging
🎓 Model feedback loop
Onboarding

Every new customer starts strong

The moment a deal is marked Closed Won, onboarding begins automatically. Welcome sequences, milestone check-ins, and success tracking run without manual setup. The goal: get your customer to their first value moment as fast as possible.

Onboarding completion rates and time-to-value are tracked and fed back into your weekly digest so you always know where new customers stand.

🚀 Welcome sequence
🏁 Milestone tracking
📞 Check-in automation
⏱️ Time-to-value monitoring
📋 Success metric logging
Retention

Protect and grow every customer relationship

A weekly health score monitors every customer across usage, engagement, and relationship signals. Churn risk triggers a 90-day early warning so you have time to intervene before renewal conversations become difficult.

Upsell signals — team growth, usage expansion, new job postings — trigger timely, relevant expansion conversations. Renewal intelligence reports are generated 90 days out, giving you everything you need for a strong renewal call.

💚 Customer health scoring
🚨 Churn early warning
📈 Upsell signal detection
🔄 Renewal automation
💬 Re-engagement campaigns
Every Friday

The weekly digest — your only required reading

Every Friday afternoon you receive one clean, concise report covering everything that happened in your pipeline that week. No dashboards to check. No spreadsheets to update. Just the signal, no noise.

  • 📊Pipeline created & deals progressed
  • 💰Revenue closed this week
  • 📧Sequences active & reply rates
  • 🚨Anomalies detected (if any)
  • Actions requiring your approval
See real results →
Getting started

Live in 2 weeks. Running forever.

The onboarding process is structured and efficient. Most clients go live within 10–14 days.

1

Discovery call

We map your ICP, offer, current sales process, and integrations needed. This shapes the entire system.

Day 1–2
2

Build & configure

We build all 52 automations, connect your CRM, email, and LinkedIn, and write your first outreach sequences.

Day 3–10
3

Review & approve

You review every sequence, message, and automation before anything goes live. Nothing runs without your sign-off.

Day 11–12
4

Go live

The machine starts. You receive your first weekly digest within 7 days. We monitor closely for the first 30 days.

Day 13–14
Ready to start?

Book your discovery call

30 minutes. We'll map your sales process, identify your biggest automation opportunities, and tell you exactly what YourSalesMachine would look like for your business.

Book a demo Explore the product